Acne Campaign

Purpose: Sell more high-ticket packages + memberships for acne treatment while acquiring new clients using acne treatment as an entry point.

This is done by:

1. Using a low-ticket introductory offer to book appointments from your existing database via the Booster Shot SMS blast system.

2. Using the same introductory offer to bring in NEW clients via META Ads.

3. Implementing our sales process to upgrade clients from the low-ticket offer to mid/high-ticket package or membership offer when they come in.

1. Choose an introductory offer from the list below.

2. Add at least ONE upsell package to your Tailored Treatment Plan.

3. Schedule your Booster Shot using the Booster Shot Launch Form.

4. Build & launch your META Ad campaign using the META Ads training.

5. Follow our sales process to make the most of the appointments you generate.

These are low-ticket offers used to generate appointments (AKA sales opportunities) for this campaign. These offers are NOT meant to make money OR get results for clients. Their purpose is to get people in the door so you can upgrade them to higher-ticket offers.

>> Action Step: Choose an introductory offer from the list below.

Model this: https://docs.google.com/document/d/1_FpAR1kJmTGK7ce2c7TxD2Fteu_chthCkqsZATXa1SY/edit#heading=h.17t7yxo8ah52

$75 Medical Facial + Bonus(s) Resource Document.

This package includes the Clearlift Laser Treatment, designed to target acne and improve skin clarity, paired with a Cleansing Kit to maintain clear, healthy skin at home.

$149 Clearlift Acne Treatment Resource Document

The image below contains 3 example packages you can use as guidance for creating your own upsell packages in your Tailored Treatment Plan.

Visit the Tailored Treatment Plan & Closing & Checkout Process articles for further instruction on building packages in your Tailored Treatment Plan.

>> Action Step: Add at least one package offer to your Tailored Treatment Plan using the examples below as reference. Do not try to copy packages verbatim. Every clinic has a unique set of treatments and preferences for combining them in packages.

Acne packages will be similar to standard skin treatment packages with modifications made to specially target acne. You can customize your packages into an "Acne Bootcamp" that is specially designed for acne.

Here are some additional acne packages for inspiration:

https://spalumina.com/aesthetics/spa-lumina-signature-packages/acne-treatments

https://jazskin.com/pages/acne-services-bootcamp-prices

https://faciallounge.com/pages/acne-bootcamp-ge

Complete the In-Clinic Sales Checklist to fully prepare for appointments produced through this campaign.

Campaign-Specific Sales Notes

• After someone completes an acne boot camp, you can transition them to your membership maintenance program to maintain and improve their results.