Laser Hair Removal Campaign

Purpose: Increase sales and/or membership signups for laser hair removal while generating new LHR clients.

This is done by:

1. Using a low/mid-ticket LHR offer to book appointments from your existing database via the Booster Shot SMS blast system.

2. Using the same offer to bring in NEW LHR clients via Meta Ads.

3. Implementing our sales process to enroll patients in complete LHR packages or memberships.

1. Choose an offer from the list below.

2. Build at least one upsell package in your Tailored Treatment Plan using our examples.

3. Schedule your Booster Shot using the Booster Shot Launch Form.

4. Build & launch your Meta Ad campaign using the META Ads training.

5. Follow our sales process to make the most of the appointments you generate.

>> Action Step: Choose an introductory offer from the list below.

This offer includes the first laser hair removal treatment for $99, a free bonus (facial recommended), and 50% off when they buy a membership or complete package. 

To make this offer work, increase the price of individual treatments, so that you can offer a compelling 50% discount when selling your package/membership. 

Recommended Price: $99
Recommended Bonus: Facial

This offer includes a full-body laser hair removal treatment (up to 70 minutes) for $199 and a consultation fee of $50 value.

Recommended Price: $199
Recommended Bonus: Facial

There are 2 main ways to get people on laser hair removal plans:

1. Sell them a package

2. Sell them a membership

When selling a package you always want to contrast the cost of buying individual treatments Vs. purchasing a package.

You should keep the prices of individual sessions HIGH and then offer a deep discount for packages.

The image below shows different ways you can mix and match different treatment areas and then discount by 60% when buying a package.

You should try offering a package before offering a membership.

Packages are better because you get the money up-front (with or without financing). You also get more commitment from the client.

If the client doesn't want to buy a package, you can down-sell by offering a membership. They will still get a discount, just not as much as if they had purchased a package.

Underarms & Upper Lips
Package
Total Value: $2400
Price: $960
Savings: 60%

Membership
Total Value: $2400
Price: $200/m for 6 months
Savings: 50%

>> Action Step: Add at least one laser hair removal package offer to your Tailored Treatment Plan.

Visit the Tailored Treatment Plan & Closing & Checkout Process articles for further instruction on building packages in your Tailored Treatment Plan.

Complete the In-Clinic Sales Checklist to fully prepare for appointments produced through this campaign.