IPL Campaign

Purpose: Sell more high-ticket packages + memberships for IPL and skin treatments while growing your client base.

This is done by:

1. Using a low-ticket introductory offer to book appointments from your existing database via the Booster Shot SMS blast system.

2. Using the same introductory offer to bring in NEW clients via Meta Ads.

3. Implementing our sales process to upgrade clients from the low-ticket offer to mid/high-ticket package or membership offer when they come in.

This strategy is similar to the fast-growing franchise Skin Laundry. They bring in clients with a $75 introductory laser facial and then sell their memberships when clients are in the clinic. You can adapt this strategy to work for promoting your IPL.

1. Choose an introductory offer from the list below.

2. Add at least ONE upsell package to your Tailored Treatment Plan.

3. Schedule your Booster Shot using the Booster Shot Launch Form.

4. Build & launch your Meta Ad campaign using the META Ads training.

5. Follow our sales process to make the most of the appointments you generate.

These are low-ticket offers used to generate appointments (AKA sales opportunities) for this campaign. These offers are NOT meant to make money OR get results for clients. Their purpose is to get people in the door so you can upgrade them to higher-ticket offers.

>> Action Step: Choose an introductory offer from the list below.

Includes IPL treatment plus a collagen kit + repair cream (or other bonuses) to create a super-compelling welcome offer for people interested in improving their skin.

The treatment should be kept to under 30 minutes. Ideally 15. Limit to the face only and reduce the intensity & number of passes if needed. More intense sessions should be saved for packages & memberships.

$97 IPL Photofacial + Bonus Offer (contains media files, ad copy, Booster Shot text, offer info, etc.)

The image below contains 3 example packages you can use as guidance for creating your own upsell packages in your Tailored Treatment Plan.

Visit the Tailored Treatment Plan and Closing & Checkout Process articles for further instruction on building packages in your Tailored Treatment Plan.

>> Action Step: Add at least one package offer to your Tailored Treatment Plan using the examples below as reference. Do not try to copy packages verbatim. Every clinic has a unique set of treatments and preferences for combining them in packages.

Complete the In-Clinic Sales Checklist to fully prepare for appointments produced through this campaign.

Campaign-Specific Sales Notes

• If you sell a monthly membership, you should give people a bonus if they pay up-front. This gives you the opportunity for greater cash flow by rewarding people for commitment.

  • For example, you could give new members $100 in free skincare if they pay in full for the first 3 months of the membership.

  • If they do not want to pay in full, get them started on the first month as usual without the free skincare.