Facial Campaign

Purpose: Sell more high-ticket packages + memberships for facials and skin treatments while growing your client base. Use an an alternative to our Laser Facial Campaign, if you don't have a laser facial machine.

This is done by:

1. Using a low-ticket introductory offer to book appointments from your existing database via the Booster Shot SMS blast system.

2. Using the same introductory offer to bring in NEW clients via Meta Ads.

3. Implementing our sales process to upgrade clients from the low-ticket offer to mid/high-ticket package or membership offer when they attend their appointment in the clinic.

This strategy is similar to the fast-growing franchise Skin Laundry. They bring in clients with a $75 introductory laser facial and then sell their memberships when clients are in the clinic. You will adapt this strategy, and use medical facials instead of laser facials.

1. Choose an introductory offer from the list below.

2. Add at least ONE upsell package to your Tailored Treatment Plan.

3. Schedule your Booster Shot using the Booster Shot Launch Form.

4. Build & launch your Meta Ad campaign using the META Ads training.

5. Follow our sales process to make the most of the appointments you generate.

These are low-ticket offers used to generate appointments (AKA sales opportunities) for this campaign. These offers are NOT meant to make money OR get results for clients. Their purpose is to get people in the door so you can upgrade them to higher-ticket offers.

>> Action Step: Choose an introductory offer from the list below.

Includes Medical Facial (or your signature facial) plus a bonus B12 shot + red light session to create a compelling welcome package. Recommended price of $150.

$75 Medical Facial + Bonus(s) Resource Document

Includes a HydraFacial with a recommended price of $150. Should be limited/beginner HydraFacial without add-ons. More advanced sessions should be saved for packages & memberships.

$150 HydraFacial Resource Document

Includes a 4-in-1 Glo 2 Facial, a comprehensive treatment designed to exfoliate, oxygenate, and hydrate the skin for a radiant, refreshed look. Perfect for clients seeking to rejuvenate their complexion with a luxurious facial.

$149 Glo-2 Facial + Bonus Resource Document

This offer includes a red light therapy treatment plus two bonuses, a medical facial + B12 shot, all for $150.

Radiant Red Glow Resource Document

This offer includes a dermaplaning treatment plus a medical grade mask, all for $99.

Glow-Up Special Resource Document

This offer includes a diamond facial treatment plus a microdermabrasion, all for $149.

Shine Bright Package Resource Document

This offer includes a body massage plus a Hydrofacial with neck and décolleté, all for $149.

Ultimate Relaxation Special Resource Document

This offer includes a LED facial with a free facial cleanser, all for $79.

Glow Season Special Resource Document

This offer includes a Derma peel with B12 Shot, all for $199.

Glow All Winter Special Resource Document

This offer includes a Microneedling treatment with Collagen Kit and a bonus LED therapy facial session, all for $199.

Radiant Skin Combo Resource Document

This offer includes a EcoTone Treatment with a Deluxe Hydrafacial, all for $625.

Skin Renewal Package Resource Document

This offer includes a Biopeel Treatment with a B12 Shot, all for $99.

Skin Renewal Package Resource Document

This offer includes a RF Skin Tightening treatment and collagen induction therapy, all for $199.

Youthful Radiance Special Resource Document

The image below contains 3 example packages you can use as guidance for creating your own upsell packages in your Tailored Treatment Plan.

Visit the Tailored Treatment Plan and Closing & Checkout Process articles for further instruction on building packages in your Tailored Treatment Plan.

>> Action Step: Add at least one package offer to your Tailored Treatment Plan using the examples below as reference. Do not try to copy packages verbatim. Every clinic has a unique set of treatments and preferences for combining them in packages.

Complete the In-Clinic Sales Checklist to fully prepare for appointments produced through this campaign.

Campaign-Specific Sales Notes

• If you sell a monthly membership, you should give people a bonus if they pay up-front. This gives you the opportunity for greater cash flow by rewarding people for commitment.

  • For example, you could give new members $100 in free skincare if they pay in full for the first 3 months of the membership.

  • If they do not want to pay in full, get them started on the first month as usual without the free skincare.