IV Campaign

Edited

Purpose: Increase sales for IV treatments while generating new clients using IV therapy as an entry point.

This is done by:

  1. Using a low-ticket IV therapy offer to book IV appointments from your existing database via the Booster Shot SMS blast system.

  2. Using the same offer to bring in NEW IV clients via Meta Ads.

  3. Implementing our sales process to enroll patients in complete wellness programs.

NOTE: Based on our data, IV campaigns work best when you use an image or video of someone doing an IV treatment in your clinic. For best results, make sure to use real footage from your clinic when launching Meta ads for this campaign.


How To Launch This Campaign:

  1. Choose an offer from the list below.

  2. Build at least one upsell package in your Tailored Treatment Plan using our examples.

  3. Schedule your Booster Shot using the Booster Shot Launch Form.

  4. Build & launch your Meta Ad campaign using the META Ads training.

  5. Follow our sales process to make the most of the appointments you generate.


Introductory Offers

>> Action Step: Choose an introductory offer from the list below.

Free Facial w/ IV Therapy

This is a highly effective low-ticket offer that is a great way to bring in new clients as well as reactivate existing ones.

Free Facial w/ IV Therapy Resource Document (contains media files, ad copy, Booster Shot text, offer info, etc.)

*We will be adding more intro offers shortly.


Packages Offers

The image below contains 3 example packages you can use as guidance for creating your own upsell packages in your Tailored Treatment Plan.

Visit the Tailored Treatment Plan & Closing & Checkout Process articles for further instruction on building packages in your Tailored Treatment Plan.

>> Action Step: Add at least one package offer to your Tailored Treatment Plan using the examples below as reference. Do not try to copy packages verbatim. Every clinic has a unique set of treatments and preferences for combining them in packages.

Notes:

  • If you sell a monthly membership, you should give people a bonus if they pay up-front. This gives you the opportunity for greater cash flow by rewarding people for commitment.

    • For example, you could give new members $150 in free skincare if they pay in full for the first 3 months of the membership.

    • If they do not want to pay in full, get them started on the first month as usual without the free skincare.


Sales Process

Complete the In-Clinic Sales Checklist to fully prepare for appointments produced through this campaign.