Neurotoxin + Skin Treatment

Edited

Purpose: Generate new clients while creating cross-sell opportunities for injectables and skin care treatments.

This is done by:

  1. Using a mid-ticket offer to book appointments from your existing database via the Booster Shot SMS blast system.

  2. Using the same (or modified) offer to bring in NEW clients via META Ads.

  3. Implementing our sales process and recommending complete treatment plans so you can get better results and make more money.


How To Launch This Campaign:

  1. Review the introductory offers below:

  2. Add at least ONE upsell package to your Tailored Treatment Plan.

  3. Schedule your Booster Shot using the Booster Shot Launch Form.

  4. Build & launch your META Ad campaign using the META Ads training.

  5. Follow our sales process to make the most of the appointments you generate.


Introductory Offer

>> Action Step: Review the offer below

20 Units Neurotoxin + FREE Laser Facial

This is a mid-ticket offer that can be used to reactivate your database AND generate new clients from social media.

20 Units Neurotoxin + Free Laser Facial (contains media files, ad copy, Booster Shot text, offer info, etc.)


Packages Offers

The image below contains 3 example packages you can use as guidance for creating your own upsell packages in your Tailored Treatment Plan.

Visit the Tailored Treatment Plan & Closing & Checkout Process articles for further instruction on building packages in your Tailored Treatment Plan.

>> Action Step: Add at least one package offer to your Tailored Treatment Plan using the examples below as reference. Do not try to copy packages verbatim. Every clinic has a unique set of treatments and preferences for combining them in packages.

Notes: These packages are examples only. They are meant as a starting point to help you better present injectable plans to clients. The final recommendation is up to the discretion of the injector and should be made after a thorough analysis and consultation.


Sales Process

Complete the In-Clinic Sales Checklist to fully prepare for appointments produced through this campaign.

Campaign-Specific Sales Notes

  • If you sell a monthly membership, you should give people a bonus if they pay up-front. This gives you the opportunity for greater cash flow by rewarding people for commitment.

    • For example, you could give people $100 in free skin care if they pay in full for the first 3 months of the membership.

    • If they do not want to pay in full, get them started on the first month as usual without the free skin care.

  • Make use of BONUSES when recommending injectable plans. For example, you could offer a free mini-facial when someone purchases 2 areas of Botox. This way, you can incentivize sales while giving your aesthetician a new client opportunity.