Neurotoxin Campaign

Purpose: Sell more injectable treatment plans while attracting new customers and growing your client base.

This is done by:

1. Using a low-ticket introductory offer to book injectable appointments from your existing database via the Booster Shot SMS blast system.

2. Using the same (or modified) introductory offer to bring in NEW injectable clients via META Ads.

3. Implementing our sales process and recommending complete injectable treatment plans so you can get better results and make more money.

1. Choose an introductory offer from the list below.

2. Add at least ONE upsell package to your Tailored Treatment Plan.

3. Schedule your Booster Shot using the Booster Shot Launch Form.

4. Build & launch your META Ad campaign using the META Ads training.

5. Follow our sales process to make the most of the appointments you generate.

These are low-ticket offers used to generate appointments (AKA sales opportunities) for this campaign. These offers are NOT meant to make money OR get results for clients. Their purpose is to get people in the door so you can upgrade them to higher-ticket offers.

>> Action Step: Choose an introductory offer from the list below.

This is our most aggressive neurotoxin offer that will produce the highest volume of sales opportunities. We recommend this offer if you have a lot of availability to fill and want as many appointments as possible.

$97 Tox Offer Resource Document (contains media files, ad copy, Booster Shot text, offer info, etc.)

*We will be adding more intro offers shortly.

The image below contains 3 example packages you can use as guidance for creating your own upsell packages in your Tailored Treatment Plan.

Visit the Tailored Treatment Plan & Closing & Checkout Process articles for further instruction on building packages in your Tailored Treatment Plan.

>> Action Step: Add at least one package offer to your Tailored Treatment Plan using the examples below as reference. Do not try to copy packages verbatim. Every clinic has a unique set of treatments and preferences for combining them in packages.

Notes: These packages are examples only. They are meant as a starting point to help you better present injectable plans to clients. The final recommendation is up to the discretion of the injector and should be made after a thorough analysis and consultation.

Complete the In-Clinic Sales Checklist to fully prepare for appointments produced through this campaign.

Campaign-Specific Sales Notes

• If you are new to injectable sales, we HIGHLY recommend you review the Injectable Sales Masterclass and our weekly injector calls recordings. (Requires a login to our Skool community portal to view.)

• If you sell a monthly injectables membership, you should give people a bonus if they pay up-front. This gives you the opportunity for greater cash flow by rewarding people for commitment.

  • For example, you could give people $100 in free skin care if they pay in full for the first 3 months of the membership.

  • If they do not want to pay in full, get them started on the first month as usual without the free skin care.

• Make use of BONUSES when recommending injectable plans. For example, you could offer a free mini-facial when someone purchases 2 areas of Botox. This way, you can incentivize sales while giving your aesthetician a new client opportunity.