The Med Spa Offer Ladder shows you how to present the right offers/packages at the right time.

Below is an explanation of each type of offer:

⚠️ IMPORTANT: The purpose of Low-Ticket Offers is NOT to make money OR get results for clients. Their purpose is to create the strongest possible incentive for someone to visit your clinic so you can upgrade them to higher-ticket offers.

Low-ticket offers are priced between $50-$150. They are used to generate appointments using Booster Shots & Meta Ads.

You should think of low-ticket offers as a way of getting paid to have a sales conversation with someone.

You must consult with new patients to find out what they need and sell it to them.

The problem is consults are perceived to be boring and scary. This is why advertising a consultation alone doesn’t work — even if it’s free.

The solution is to advertise an introductory package with a treatment and consultation.

This way:

1. You can charge up-front because treatments have high value.

2. People will be excited to show up since there’s a treatment involved.

3. You can still consult with patients to find out what they need and sell it to them.

Dating Example

When you first meet someone, you don’t ask them to marry you. You ask them out on a low-commitment activity such as for a coffee or to the park.

It’s the same with your treatments. This is why you shouldn’t expect much success in bringing in strangers with expensive treatments.

This is why we deploy Low-Ticket offers to attract new patients.

Mid-ticket offers are easy-to-sell programs to create initial results and make you money.

They are priced between $150-$1000 and are usually sold during a consultation.

⚠️ If you advertise a mid-ticket offer on Meta, don’t expect as many leads as advertising a low-ticket offer. Clients should start at the BOTTOM of the Offer Ladder. This is why we recommend low-ticket offers for Meta ads.

The purpose of High-Ticket Offers is to enroll patients in a complete treatment program so they can get the best results while making you the most money.

They are priced at $1000+ and are best sold during a consultation.

You may also display these offers in the clinic to increase their visibility and stimulate conversation.

Membership offers are used to enroll clients in monthly membership programs so they can continue to get better results over time.

Membership offers can be presented at any time during the client journey. However, we do not recommend using membership offers to attract new clients to your clinic.

Just like the dating example, clients would rather first experience the clinic before committing to a multi-month-long membership.

In addition to the 4 main offers in the Offer Ladder, there are other offers we use to encourage some actions:

• Google Review Offer: Free B12 shot for writing a review.

• Referral Generation Offer: $100 treatment credit when you refer a friend.

• Event Promotion Offer: $50 treatment credit + raffle entry when you show up to an event.

• Gift Card Offer: Free $100 gift card for every $300 in gift cards purchased. Free $300 value laser treatment when you purchase $600 in gift cards.

In our Help Center, we have detailed instructions on how to deploy each of these offers.

Over the last 6 years, we have tested almost every offer structure for med spas. We know what works and what doesn’t.

NOTE: Some of these offers can work when presenting to existing clients. We still recommend you follow our offer guidelines when creating offers to send to your client base.

The following offers don’t work well to bring in new clients:

Leave the Buy One Get One offer to the grocery stores. BOGO offers to train your clients to think of your services as commodities.

They don’t work to bring in new clients because they suggest clients will have to visit your clinic more than once.

New clients don’t want to commit to two visits. They don’t even know if they will like your clinic.

This is why you should only ask new clients to visit you once.

Again, leave it to the grocery stores. Offering % OFF discounts positions your services as commodities that can be discounted.

You should only offer discounts on bundles of treatments, not the treatments themselves.

These are offers where you post specials on a bunch of treatments hoping someone will buy. The shotgun approach.

Again, leave it to the grocery stores!

Flyer-type offers confuse clients while reinforcing your services as commodities. Avoid.

Based on our extensive testing, we have a very good idea of what treatments are the best “entry point” to your clinic.

Botox: Well-known treatment that is a great entry point into aesthetics/injectables. Highly commoditized but this can be minimized through the correct offer structure.

Laser Facials: Quick, no-pain, no-downtime, no-consumable treatment that makes a terrific intro service.

IPL: Similar to laser facials. Well-known and a great entry point.

RF Skin Tightening: No consumables and no downtime. Great for combining with other treatments.

Semaglutide: Effective treatment that is in high demand. It is getting commoditized but this can be minimized through the correct offer structure.

Tattoo Removal: Niche service that isn’t a good universal entry point.

Fillers: Expensive service, that provides results, but requires a consultation for new leads.

Laser Hair Removal: Highly commoditized treatment subject to extremely low prices.

IV Therapy: Non-aesthetic service that is best used as an add-on or bonus.

PRP: Associated with needles, blood, and pain. High consumables. Best sold in-clinic.

Cool Sculpting: Brand recognition helps with promotion but is also highly competitive and expensive.

Body Contouring: Competitive market and client results hinge on too many variables.

Sexual Health: Niche services that are best introduced in the clinic.

Acne Treatments: Niche service. Not a universal entry point.

Microneedling: Associated with needles, blood, and pain. Commoditized treatment with high consumables.

Chemical Peels: Associated with peeling and downtime. Not a good entry point.

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