Ad Performance & Optimization

Open Meta Ads → Metrics. Toggle the drop-down to view individual ad metrics.

You can also view ad metrics from the Reporting tab. To do that, click the "Reporting" tab at the sidebar, click "Track Ads" then click "Facebook Ads" at the top navigation bar.

When a campaign is not performing, it is usually due to a low-quality offer.

• Are you using our recommended offers?

• Are you using recommended price points?

• How close are you to the provided recommendations?

• Compare your media with our examples

• Is the media following our guidelines?

Note: If you would like our team to review your ads & provide guidance please submit a support ticket.

The most impactful changes you can make to improve ad performance (in order of importance) are:

1. Update/improve the offer, or make it more clear.

2. Update media.

3. Update ad copy.

4. Update audience targeting.

If your ad performed very well initially, but performance has dropped off, here are the easiest ways to boost performance:

1. Test new ad media.

2. Change the radius of the ads to reach new populations.

3. Update the offer.

We recommend attending one of our support calls so we can review your campaign and provide specific instructions.