Membership System Overview

Edited

How To Add $353,259 To Your Clinic Enterprise Value In 60 Days With A $99/m Membership

Benefits Of A Membership Program

  1. Recurring revenue (have your overhead paid every month before lifting a finger)

  2. Higher patient loyalty

  3. Better results (regular treatments over the long term)

  4. Increased enterprise value. Sell your practice for more.

Enterprise Value Case Study

How To Calculate Lifetime Value (LTV)

Value Of Entire Membership Base

LTV = $17,171/2.27%

LTV = $756,432

Value Of A Single New Member

LTV = $99/2.27%

LTV = $4405

Whenever we sign up someone for $99, we’re adding $4505 in future cash flows (LTV) to the practice. This is with no 6-12 month minimum commitment.

This does not take into account the increased revenue generated from that patient buying other treatments during repeated visits.

In The Last 60 Days…

MRR Increase = 81 new members * $99 monthly fee

MRR Increase = $8019

LTV Increase = $8019 MRR/2.27% (churn)

LTV Increase = $353,259

THIS is why building membership in your practice is so powerful.

Why Memberships Usually Fail

  1. To complicated. Too many tiers. Hard to understand and hard for staff to explain.

  2. Crappy intro offers. Not enough value. Too long of a commitment.

  3. Wrong structure. Beauty bank setup builds up accounts payable.

3 Keys To A Successful Membership

  1. Keep it extremely simple (one tier to start).

  2. Insane offer to join (MIFGE). Makes selling simple.

  3. Focused one core treatment that everyone needs.

The Offer

✅ Join the Forever Young Program for just $99. Each month you will be billed $99. This money accumulates to pay for your $400 value BBL treatments every 3 months.

✅ Get your Free Introductory Microlaser Peel and Visia Skin Analysis that’s included with your membership ($400 of instant value).

✅ Enjoy 10% off all other products and services at Kawartha Skin Care for as long as you’re a member.

✅ Quit any time, there is no obligation ever to continue.

Offer Components

Star Treatment: Broadband Light (BBL). Incredible treatment that everyone should be getting on a regular basis.

Most Incredible Free Gift Ever (MIFGE): FREE $300 Nano Laser Peel & $100 Visia Skin Analysis.

Membership Benefits: 10% off all treatments.

Terms: Month-To-Month. Cancel Anytime. 


Opt-in Page

Sales Page

Order Page

Marketing Strategy

Ready To Create Your Membership?

Click here to set up your membership.