Membership System Overview
How To Add $353,259 To Your Clinic Enterprise Value In 60 Days With A $99/m Membership
Benefits Of A Membership Program
Recurring revenue (have your overhead paid every month before lifting a finger)
Higher patient loyalty
Better results (regular treatments over the long term)
Increased enterprise value. Sell your practice for more.
Enterprise Value Case Study
How To Calculate Lifetime Value (LTV)
Value Of Entire Membership Base
LTV = $17,171/2.27%
LTV = $756,432
Value Of A Single New Member
LTV = $99/2.27%
LTV = $4405
Whenever we sign up someone for $99, we’re adding $4505 in future cash flows (LTV) to the practice. This is with no 6-12 month minimum commitment.
This does not take into account the increased revenue generated from that patient buying other treatments during repeated visits.
In The Last 60 Days…
MRR Increase = 81 new members * $99 monthly fee
MRR Increase = $8019
LTV Increase = $8019 MRR/2.27% (churn)
LTV Increase = $353,259
THIS is why building membership in your practice is so powerful.
Why Memberships Usually Fail
To complicated. Too many tiers. Hard to understand and hard for staff to explain.
Crappy intro offers. Not enough value. Too long of a commitment.
Wrong structure. Beauty bank setup builds up accounts payable.
3 Keys To A Successful Membership
Keep it extremely simple (one tier to start).
Insane offer to join (MIFGE). Makes selling simple.
Focused one core treatment that everyone needs.
The Offer
✅ Join the Forever Young Program for just $99. Each month you will be billed $99. This money accumulates to pay for your $400 value BBL treatments every 3 months.
✅ Get your Free Introductory Microlaser Peel and Visia Skin Analysis that’s included with your membership ($400 of instant value).
✅ Enjoy 10% off all other products and services at Kawartha Skin Care for as long as you’re a member.
✅ Quit any time, there is no obligation ever to continue.
Offer Components
Star Treatment: Broadband Light (BBL). Incredible treatment that everyone should be getting on a regular basis.
Most Incredible Free Gift Ever (MIFGE): FREE $300 Nano Laser Peel & $100 Visia Skin Analysis.
Membership Benefits: 10% off all treatments.
Terms: Month-To-Month. Cancel Anytime.
Opt-in Page
Sales Page