This diagram below shows what matters the most when creating ANY marketing campaign: the offer.

The quality of the offer contributes 80% of the results and everything else is secondary.

This is why it’s so important to take the time to create effective offers in your marketing.

Thankfully, we are experts in building offers for med spas and make this process very easy for you!

Creating effective med spa offers is like baking a cake.

Baking a cake involves combining multiple “commoditized” ingredients into something that can be sold for a value greater than its parts.

Let’s say you bake a cake. Here’s a cost breakdown of the ingredients:

White Sugar (1 cup): $0.30
Unsalted Butter (½ cup): $1.75
Large Eggs (2 eggs): $0.42
Vanilla Extract (2 teaspoons): $0.67
All-purpose Flour (1 ½ cups): $0.19
Baking Powder (1 ¾ teaspoons): $0.09
Milk (½ cup): $0.22

TOTAL COST: $3.64

If were to display this cake at Whole Foods with nice packaging, people would be willing to pay around $30.

$30 is much higher than $3.64. The perceived value of the cake is much greater than the sum of the ingredients.

What if the cake was priced at $15? A bargain. You’d have no problem selling it.

Now let’s apply the same principle to creating an offer for Botox.

Botox is a commodity, much like eggs or butter. This is why if you just sell units of Botox, you’ll likely get “price-shopped”

Instead, what if you combine Botox with other “ingredients” to create an offer?

10 Units Botox: $150
Dermaplaning: $100
B12 Shot: $50
Skin Analysis: $50

Total cost: $350

You then call this offer the “Forever Young Injection Package.”

The perceived value will be $350 or above.

If you price your offer at $97, it will be very desirable and may even go viral like one of our client’s ads below:

You do NOT sell Botox. You do NOT sell Sciton BBL or HydraFacial or [insert any treatment you offer].

You sell unique solutions to your clients’ problems that cannot be found elsewhere.

When people have a problem and they perceive YOU as the only one who can solve it, they will pay.

90% of clinics we work with resist running low-cost offers like the viral $97 Botox ad above.

This is because they:

1. Don’t want to attract price shoppers.

2. Don’t want to be perceived as a “bargain clinic.”

If these are your thoughts as well, please consider the following:

1. People who have money still like a good deal. Many people are rich because they are frugal.

2. Groupon offers tend to be heavy discounts on individual treatments. We don’t recommend this strategy as it further commoditizes your services. That’s why we “bake a cake” by combining different treatments together. We then discount the entire package and give it a unique name. This is how we make offers attractive without damaging your price integrity or reputation.

3. Many people try to “weed out” price offers by instead offering 5-10% discounts on expensive $1000+ treatments. Since this isn’t an attractive offer, you will end up spending 5-10X more on META ads to bring in the same number of people. Money you thought you were saving by avoiding discounts instead gets spent on expensive, low-performing ads.

4. A certain % of price shoppers is inevitable when you run META ads, no matter what offer you run. The correct strategy is “cast a wide net” with super attractive, low-cost offers. You then “weed people out” with our AI Oracle follow-up system and by collecting a credit card deposit to secure the appointment.

5. Some price-shoppers will still slip though and book an appointment. Simply use these appointments as opportunities to improve your sales process. It’s hard to build a bullet-proof sales process if you don’t have any hard-to-sell leads to practice on.